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Course Catalog

// Course Description

Course Title: Social Media Tools and Techniques (PER-344)
Status: FEMA Certified. This course is now listed in the FEMA National Training and Education Division (NTED) Catalog.

This eight-hour performance-level course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. This course builds upon the existing PER-304 Social Media Applications for Disaster Management course by providing participants with a more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence in various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps. 

Participants will participate in group discussion and activities throughout the course that reinforce the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led comprehensive activity. 

Course Modules:

  • Intermediate Social Media Tools

  • Agency Strategy, Tool Selection, and Administrative Best Practices

  • Social Media Monitoring, Data Mining, and Mapping during Disasters

  • Comprehensive Activity

Target Audience:
  • Public/Private Sector Organizations
  • Community Emergency/Response Teams
  • Neighborhood Organizations
  • Community Associations
  • State, County, Local Emergency Management Agencies
  • Red Cross
  • Emergency Medical Services
  • Non-Governmental Organizations
  • Private Business
  • General Public
  • Citizen/Community Volunteer
  • Public Works
  • Private Sector/Corporate Security and Safety
Learning Objectives:

At the conclusion of this course, participants will be able to:

  • Describe and evaluate the value of using various types of intermediate social media tools
  • Create a social media strategy integrating tools, techniques, and best practices
  • Use data mining, crowdsourcing, and mapping techniques for information gathering
  • Apply social media tools and techniques in a comprehensive activity while implementing rumor dispelling techniques
Contact Hours: 8
ASFPM Credits 6.5 Continuing Education Credits
IACET Credits 0.6 Continuing Education Units
IAEM (E/G) Credits 8.0 Emergency/General Management Training Credit Hours
Type: Performance

PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses include: IS-42, IS-100, IS-200 and IS-700


1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course.

2) This course conducts a pre-test, post-test, and course evaluation online. 

Provider: UH-NDPTC
Delivery Method: Instructor Led. If you are interested in having this course delivered in your area, please contact your State Administrative Agency (SAA) through the FEMA Emergency Management System. Step-by-step instructions are available at:
Max Enrollment: 30 - 40 participants
Test Requirements:
  • Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
  • Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.
Costs: The cost of developing and delivering training is covered by a cooperative agreement with the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA). There is no cost to the individual for taking the course. we do not cover the cost of travel or lodging to attend training.