skip to main content

Course Catalog

  • You are here:
  • Home
  • Course Catalog

// NDPTC Course Information

Climate Adaptation Planning for Emergency Management (AWR-347) Climate Adaptation Planning for Emergency Management (AWR-347)
Coastal Hazard and Vulnerability Assessment Tools (PER-378) Coastal Hazard and Vulnerability Assessment Tools (PER-378)
Coastal Hazards Awareness (AWR-379) Coastal Hazards Awareness (AWR-379)
Community Planning for Disaster Recovery (AWR-356) Community Planning for Disaster Recovery (AWR-356)
Community Resilience (AWR-228) Community Resilience (AWR-228)
Disaster Resilience Workshop for Small Businesses (AWR-377) Disaster Resilience Workshop for Small Businesses (AWR-377)
Evacuation Planning Strategies and Solutions (MGT-461) Evacuation Planning Strategies and Solutions (MGT-461)
Flooding Hazards: Science & Preparedness (AWR-362) Flooding Hazards: Science & Preparedness (AWR-362)
Hurricane Awareness (AWR-343) Hurricane Awareness (AWR-343)
Leveraging Tools for Conducting Damage Assessments (AWR-319) Leveraging Tools for Conducting Damage Assessments (AWR-319)
Leveraging Tools for Coordinated Community Disaster Communications (AWR-329) Leveraging Tools for Coordinated Community Disaster Communications (AWR-329)
Mitigating Hazards with Land-Use Planning (MGT-474) Mitigating Hazards with Land-Use Planning (MGT-474)
Natural Disaster Awareness for Caregivers (AWR-308) Natural Disaster Awareness for Caregivers (AWR-308)
Natural Disaster Awareness for Community Leaders (AWR-310) Natural Disaster Awareness for Community Leaders (AWR-310)
Natural Disaster Awareness for Security Professionals - WBT (AWR-322-W) Natural Disaster Awareness for Security Professionals - WBT (AWR-322-W)
Nature-Based Solutions for Mitigating Hazards (MGT-484) Nature-Based Solutions for Mitigating Hazards (MGT-484)
Planning for Coastal Hazards (MGT-486) Planning for Coastal Hazards (MGT-486)
Planning for Disaster Debris Management (MGT-460) Planning for Disaster Debris Management (MGT-460)
Social Media Engagement Strategies (PER-343) Social Media Engagement Strategies (PER-343)
Social Media Platforms in Disaster Management - WBT (PER-304-W) Social Media Platforms in Disaster Management - WBT (PER-304-W)
Social Media Tools and Techniques (PER-344) Social Media Tools and Techniques (PER-344)
Tornado Awareness (AWR-326) Tornado Awareness (AWR-326)
Tsunami Awareness (AWR-217) Tsunami Awareness (AWR-217)
Uncrewed Aircraft Systems in Disaster Management (AWR-345) Uncrewed Aircraft Systems in Disaster Management (AWR-345)
Volcanic Crises Awareness (AWR-233) Volcanic Crises Awareness (AWR-233)
Whole Community Inclusive Economic Recovery (PER-386-V) Whole Community Inclusive Economic Recovery (PER-386-V)
Winter Weather Hazards: Science and Preparedness (AWR-331) Winter Weather Hazards: Science and Preparedness (AWR-331)

// Course Description

Course Title: Social Media Engagement Strategies (PER-343)
Status: FEMA Certified. This course is now listed in the FEMA National Training and Education Division (NTED) Catalog.
Description:

This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).

The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media Platforms in Disaster Management" (PER-304-W) by providing social media strategies for engaging the public during disaster events.

Course Modules

  • Social Media Content Types and Considerations
  • Strategies for Audience Engagement
  • Measuring Outcomes
  • Designing a Social Media Strategy for Your Agency
Target Audience:
  • Emergency Managers
  • Citizen/Community Volunteer
  • Government Administrative
  • Fire Service
  • Law Enforcement
  • Emergency Medical Services
  • Public Works
Learning Objectives:

At the conclusion of this course, participants will be able to:

  • Create social media messages for a given situation in the most appropriate content type including alternat text strategies
  • Implement various strategies to maximize audience engagement on social media platforms
  • Measure effectiveness of social media activity against specific goals
  • Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy
Contact Hours: 8
ASFPM Credits 6.5 Continuing Education Credits
IACET Credits 0.6 Continuing Education Units
IAEM (E/G) Credits 7.0 Emergency/General Management Training Credit Hours
Type: Performance
Prerequisites:

Recommended courses:
Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course

2) This course conducts a pre-test, post-test, and course evaluation online. 
Provider: UH-NDPTC
Delivery Method: Instructor Led. If you are interested in having this course delivered in your area, please contact your State Administrative Agency (SAA) through the FEMA Emergency Management System. Step-by-step instructions are available at: https://www.firstrespondertraining.gov
Max Enrollment: 30 - 40 participants
Test Requirements:
  • Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
  • Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.
Costs: The cost of developing and delivering training is covered by a cooperative agreement with the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA). There is no cost to the individual for taking the course. we do not cover the cost of travel or lodging to attend training.