Course Catalog

// Course Description

Course Title: Social Media Engagement Strategies (PER-343)
Status: FEMA Certified. This course is now listed in the FEMA National Training and Education Division (NTED) Catalog.
Description:

The use of social media before, during and after disaster situations has grown exponentially in recent years. As people become inundated with social media messaging, it  becomes more and more important to establish a strong relationship with your audiences through regular engagement. This course will provide participants with the knowledge and skills to implement strategies to better engage individuals and partner organizations. Participants will experience more in-depth training in the use of content types, engagement strategies, and measurement tools for social media. The course will enable participants to create a social media strategy and better adapt to changing needs
and strategies throughout the phases of emergency management. Group activities throughout the course will assist to reinforce the use of social media strategies in emergency management.

The goal of this course is to provide participants with the knowledge and skills to use social media strategies and concepts to better engage individuals and partner organizations.

Course Modules:

  • Social Media Content: Types and Considerations
  • Strategies for Audience Engagement
  • Measuring Outcomes
  • Design a Social Media Strategy for Emergency Managers
Target Audience:

Public and private sector organizations with the responsibility to:

  • Convey disaster-related information to the public
  • Gather information during and after a disaster

This migh include the following members or representatives of the following groups:

  • State, county and local emergency management agencies
  • Community Emergency and Community Response Teams such as neighborhood organizations or community associations and various non-first responder response teams who have communication needs before, during and after a response
  • NGOs
Learning Objectives:

At the conclusion of this course, participants will be able to:

  • Create social media messages for a given situation in the most appropriate content type
  • Implement various strategies to maximize audience engagement on social media platforms
  • Measure effectiveness of social media activity against specific goals
  • Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy
Contact Hours: 8
ASFPM Credits 6.5 Continuing Education Credits
IACET Credits 0.6 Continuing Education Units
IAEM (E/G) Credits 7.0 Emergency/General Management Training Credit Hours
Type: Performance
Prerequisites:

Successful completion of PER-304 Social Media for Natural Disaster Response and Recovery.

Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.
2) This course conducts a Pre-test, Post-test, and Course Evaluation online. If you do not have an online account prior to the class start date, you may not be able to participate in the class.

Provider: UH-NDPTC
Delivery Method: Instructor Led. If you are interested in having this course delivered in your area, please contact your State Administrative Agency (SAA) through the FEMA Emergency Management System. Step-by-step instructions are available at: https://www.firstrespondertraining.gov
Max Enrollment: 30 - 40 participants
Test Requirements:
  • Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
  • Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.
Costs: The cost of developing and delivering training is covered by a cooperative agreement with the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA). There is no cost to the individual for taking the course. we do not cover the cost of travel or lodging to attend training.