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Course Catalog

// Course Description

Course Title: Social Media Engagement Strategies (PER-343)
Status: FEMA Certified. This course is now listed in the FEMA National Training and Education Division (NTED) Catalog.
Description:

This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).

The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media for Natural Disaster Response and Recovery" (PER-304) by providing social media strategies for engaging the public during disaster events.

Course Modules

  • Social Media Content Types and Considerations
  • Strategies for Audience Engagement
  • Measuring Outcomes
  • Designing a Social Media Strategy for Your Agency
Target Audience:
  • Emergency Managers
  • Citizen/Community Volunteer
  • Government Administrative
  • Fire Service
  • Law Enforcement
  • Emergency Medical Services
  • Public Works
Learning Objectives:

At the conclusion of this course, participants will be able to:

  • Create social media messages for a given situation in the most appropriate content type including alternat text strategies
  • Implement various strategies to maximize audience engagement on social media platforms
  • Measure effectiveness of social media activity against specific goals
  • Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy
Contact Hours: 8
ASFPM Credits 6.5 Continuing Education Credits
IACET Credits 0.6 Continuing Education Units
IAEM (E/G) Credits 7.0 Emergency/General Management Training Credit Hours
Type: Performance
Prerequisites:

PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course

2) This course conducts a pre-test, post-test, and course evaluation online. 

Provider: UH-NDPTC
Delivery Method: Instructor Led. If you are interested in having this course delivered in your area, please contact your State Administrative Agency (SAA) through the FEMA Emergency Management System. Step-by-step instructions are available at: https://www.firstrespondertraining.gov
Max Enrollment: 30 - 40 participants
Test Requirements:
  • Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
  • Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.
Costs: The cost of developing and delivering training is covered by a cooperative agreement with the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA). There is no cost to the individual for taking the course. we do not cover the cost of travel or lodging to attend training.