Course Catalog

// Course Description

Course Title: Social Media Engagement Strategies
Status: This course is currently pending FEMA Certification.
Description:

This course will prepare participants to engage individuals and volunteer organizations through social media, especially in the context of disaster preparedness and response.  Social media engagement is often an enigma to most people, particularly in the public sector, because it is a different form of communication than most are accustomed.  Through this course, participants will learn how to develop content that engages their audiences and turns their words into action throughout the disaster cycle.  Participants will learn about social media engagement texhniques, individual and organizational roles in crisis communication and Virtual Operations Support Teams (VOST).

Target Audience:

Public and private sector organizations with the responsibility to:

  • Convey disaster-related information to the public
  • Gather information during and after a disaster

This migh include the following members or representatives of the following groups:

  • State, county and local emergency management agencies
  • Community Emergency and Community Response Teams such as neighborhood organizations or community associations and various non-first responder response teams who have communication needs before, during and after a response
  • NGOs
Contact Hours: 8
AIA Credits --
APA Credits --
ASFPM Credits --
ASIS Credits --
IACET Credits 0.6 Continuing Education Units
IAEM (E) Credits --
IAEM (E/G) Credits --
Type: Performance
Prerequisites:

Successful completion of PER-304 Social Media for Natural Disaster Response and Recovery.

Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.
2) This course conducts a Pre-test, Post-test, and Course Evaluation online. If you do not have an online account prior to the class start date, you may not be able to participate in the class.

Provider: UH-NDPTC
Delivery Method: Instructor Led. If you are interested in having this course delivered in your area, please contact your State Administrative Agency (SAA) through the FEMA Emergency Management System. Step-by-step instructions are available at: https://www.firstrespondertraining.gov
Max Enrollment: 30 - 40 participants
Test Requirements:
  • Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
  • Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.
Costs: The cost of developing and delivering training is covered by a cooperative agreement with the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA). There is no cost to the individual for taking the course. we do not cover the cost of travel or lodging to attend training.