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Social Media Tools and Techniques (PER-344)

Social Media Tools and Techniques (PER-344)

Delivery Date:
09/27/2022 - 09/28/2022
1:00 p.m. - 5:00 p.m. (US/Pacific)
Honolulu, Hawaii
Sarah Miller, Kyle Nelson
Course Description
FEMA Certified

This eight-hour performance-level course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. This course builds upon the existing PER-304 Social Media Applications for Disaster Management course by providing participants with a more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence in various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps. 

Participants will participate in group discussion and activities throughout the course that reinforce the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led comprehensive activity. 

Course Modules:

  • Intermediate Social Media Tools

  • Agency Strategy, Tool Selection, and Administrative Best Practices

  • Social Media Monitoring, Data Mining, and Mapping during Disasters

  • Comprehensive Activity

Target Audience:
  • Public/Private Sector Organizations
  • Community Emergency/Response Teams
  • Neighborhood Organizations
  • Community Associations
  • State, County, Local Emergency Management Agencies
  • Red Cross
  • Emergency Medical Services
  • Non-Governmental Organizations
  • Private Business
  • General Public
  • Citizen/Community Volunteer
  • Public Works
  • Private Sector/Corporate Security and Safety
Course Level:

PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses include: IS-42, IS-100, IS-200 and IS-700


1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course.

2) This course conducts a pre-test, post-test, and course evaluation online. 

Course Flyer:
View PDF
ASFPM Credit Units:
6.5 Continuing Education Credits
IACET Credit Units:
0.6 Continuing Education Units
IAEM (E/G) Credit Units:
8.0 Emergency/General Management Training Credit Hours
Registration Information
Seats Available:
Registration Closes:
Host Agency:
Douglas County Sheriff's Office Emergency Management Division
Contact Person:
Stephen Hughes