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Social Media Engagement Strategies (PER-343)

Social Media Engagement Strategies (PER-343)

Delivery Date:
10/26/2021 - 10/27/2021
Time:
1:00 p.m. - 5:00 p.m. (US/Eastern)
Location:
Honolulu, Hawaii
Instructor(s):
Bronlea Mishler, Amanda Osborne
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Course Description
Status:
FEMA Certified
Description:

This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).

The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media for Natural Disaster Response and Recovery" (PER-304) by providing social media strategies for engaging the public during disaster events.

Course Modules

  • Social Media Content Types and Considerations
  • Strategies for Audience Engagement
  • Measuring Outcomes
  • Designing a Social Media Strategy for Your Agency
Target Audience:
  • Emergency Managers
  • Citizen/Community Volunteer
  • Government Administrative
  • Fire Service
  • Law Enforcement
  • Emergency Medical Services
  • Public Works
Course Level:
Performance
Prerequisites:

PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course

2) This course conducts a pre-test, post-test, and course evaluation online. 

ASFPM Credit Units:
6.5 Continuing Education Credits
IACET Credit Units:
0.6 Continuing Education Units
IAEM (E/G) Credit Units:
7.0 Emergency/General Management Training Credit Hours
Registration Information
Seats Available:
Full
Registration Closes:
10/26/2021
Host Agency:
Indiana Department of Homeland Security
Contact Person:
Stephen Hughes
sthughes@hawaii.edu