Traditional media sources are a one-way form of communication where people are only consumers of content, whereas social media transforms people into both consumers and producers of content. These sources can provide quicker and more immediate real-time information of an event so that emergency response personnel have greater situational awareness and can make rapid decisions during crises. To utilize social media, pre-event preparation is necessary. This course will provide the information (and hands-on experience) necessary to start and execute the participants’ social media disaster plans.
This four-hour performance-level course provides participants with information on the strengths, challenges, and uses of social media sources and provides the skills and knowledge to integrate social media into their current communication plans for disaster response and recovery.