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Social Media Engagement Strategies (PER-343)

Social Media Engagement Strategies (PER-343)

Delivery Date:
08/06/2015
Time:
8:00 a.m. - 5:00 p.m. (US/Pacific)
Location:
McClellan Park, California
Instructor(s):
Cheryl Bledsoe, Mary Jo Flynn-Nevins, Kevin Sur
Map
Course Description
Status:
FEMA Certified
Description:

This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).

The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media Platforms in Disaster Management" (PER-304-W) by providing social media strategies for engaging the public during disaster events.

Course Modules

  • Social Media Content Types and Considerations
  • Strategies for Audience Engagement
  • Measuring Outcomes
  • Designing a Social Media Strategy for Your Agency
Target Audience:
  • Emergency Managers
  • Citizen/Community Volunteer
  • Government Administrative
  • Fire Service
  • Law Enforcement
  • Emergency Medical Services
  • Public Works
Course Level:
Performance
Prerequisites:

Recommended courses:

Requirements:

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

2) Participants must have Twitter, Facebook and Instagram account prior to attending the course

3) This course conducts a pre-test, post-test, and course evaluation online. 

Course Flyer:
View PDF
ASFPM Credit Units:
6.5 Continuing Education Credits
IACET Credit Units:
0.6 Continuing Education Units
IAEM (E/G) Credit Units:
7.0 Emergency/General Management Training Credit Hours
Registration Information
Seats Available:
1
Registration Closes:
08/06/2015
Host Agency:
Sacramento County Office of Emergency Services
Contact Person:
Mary Jo Flynn
916-874-4671
flynnm@sacoes.org
Special Note:
All interested participants will need a registration code to register. Contact Ms. Mary Jo Flynn (916-874-4671/ flynnm@sacoes.org) for the registration code.
Registration Code: